How To Not Die on The Vine
TweetInterested in all things digital? Hopefully my last post about Vine grabbed your attention about evolving your personal or professional brand (or perhaps both!). Let’s back track a little a bit...
View ArticleThe (Un)-Digital Marketing Predictions for 2015
TweetThis year has been an eye-opening one, indeed, and next year is sure to be the same. Why? Well, it’s simple really. For a short time this year, I unplugged from the net, from Facebook, Twitter and...
View ArticleWrite Press Releases Journalists Will Love (Even if You’ve Never Written One...
TweetAs a former journalist, I’ve read my fair share of bad press releases. Many of them were bad because the content was promotional and failed to serve my need to write a story. Other times they were...
View ArticleHow to Communicate Effectively with Journalists and Earn Media Coverage You...
TweetMuch is shared online about the benefits of earned media for content marketing. So, I’m not going to write about content marketing at all. Period. Instead, let’s tackle media relations for what it...
View ArticleBest Practice Tips for Categorizing and Tagging Your Blog Content
TweetCategories and tags are used to organize content on your blog. Think of categories as the table of contents and tags as the index of your blog. A table of contents leads to broad chapters and...
View Article5 Helpful Tips Yoga Has Taught Me About Communication
TweetCommunication is an essential tool in the workplace and in life yet its value is often overlooked. According to PR Daily, Harvard Business Review subscribers recently rated the ability to...
View Article[Episode 1] A Conversation on Social Selling and Advocacy with Neal Schaffer
TweetIn a recent post, Neal Schaffer writes, “Whether it’s influencers, brand advocates, or employee advocates, advocacy allows you to scale, and generate brand awareness in networks you’re not...
View ArticleUsing the Water Spigot Strategy for Public Relations Is a Bad Idea
Early this week, I ran into a business owner of mine whose company is picking up some exciting clients and an award nomination. At first, during our conversation, I thought “this guy is lucky to have...
View Article[Episode 2] How Should We Engage Employees as Brand Advocates
You might think a sales team would be the most obvious employees to tap for advocacy marketing within a company, but Mark Schaefer says that group of people tends to be less motivated, and arguably not...
View ArticleWhen Marketers Says This, They’re Dead Wrong
When marketers say customers have control of a company’s brand, they’re dead wrong. That’s like saying my neighbor owns my truck and uses it anytime he pleases. Sure, I’ve let him borrow it for camping...
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