Clik here to view.
How to Stay Socially Revelant in a Crisis
Chobani is in the middle of a crisis. But the PR team is doing an excellent job of managing the fallout from some bad yogurt that went to market. According to reports from ABC News and other sources,...
View ArticleClik here to view.
Using Guest Blogging As a Good Digital PR Tactic
Guest blogging as a link building tool for SEO has been a tactic for quite some time. But the benefits of guest blogging go far beyond strengthening one’s rank in Google. The practice of writing guest...
View ArticleClik here to view.
Blogging Tips: An Interview with Erik Deckers, owner and President of Pro...
This Tuesday, we bring you Erik Deckers, owner of Pro Blog Service and author of No Bullshit Social Media, among other books. His contribution is a brief Q & A on blogging for companies, punctuated...
View ArticleClik here to view.
Clik here to view.
5 Basic YouTube Best Practices for PR Pros
Guest columnist M. E. Kennedy, founder of eReleases, the online leader in affordable PR distribution since 1998. Grab your free copy of The Big Press Release Book, a must-read for the PR professional.....
View ArticleRead My Top Posts from Built In LA
Yes, I am writing here, but I am also writing for a great startup community based in Los Angeles. Here my top posts: Should Startups Stay in Community With Other Startups The Art of Writing A Press...
View ArticleClik here to view.
Why Use SoCXO to Feed Your Community
Making yourself relevant to people is being what they are interested in, and a good way to that is through sharing helpful content. The immediate problem of that is wading through mounts of content to...
View ArticleClik here to view.
Nour Sadek: An Interview with an MBA and Social Media Junky
A few weeks ago, I had the opportunity to meet and talk to a dynamic and super smart MBA with a passion for social media. She’s a rising star, and one you should keep your eye on. Here’s her background...
View Article20 Rules to Make Brainstorming Meetings More Productive
Reserve judgement on all ideas people present. Keep generating ideas throughout the brainstorming session. Find a large space with plenty of space to capture ideas. Stand up. This is no sit-down...
View ArticleClik here to view.
Content Marketing’s Dirty Secret Jay Baer Won’t Tell You
Sneaky and sly are content marketers who soothsay the future without giving us a roadmap to find our way. Many give us crystal ball prophecy no better than snake oil serums for supernatural cures...
View ArticleClik here to view.
How to Improve Your New Year Blogging Strategy in 2014
TweetThere are countless pieces of advice and recommendations, which could help you improve your blogging this year, but none of them, I bet, follows a tradition that’s hundreds of years old. In fact,...
View ArticleClik here to view.
9 Social Media Predictions for 2014 They Won’t Tell You
TweetMy predictions post is late. I know. My mail ordered high-fidelity crystal ball turned out to be a Chia Pet. With that disappointment, I gifted the Chia Pet as a Secret Santa gift to a coworker,...
View ArticleClik here to view.
How to Make Blogger Relations Work for You
TweetThrough 2013 the notion of digital public relations and blogger relations have trended in Google. Both have become much talked about among marketers, and particularly blogger relations as an...
View ArticleClik here to view.
What Is Authority in Blogger Relations
TweetPower without authority has no meaning. This highlights the absence of authority, because authority isn’t simply power; it’s the meaning given to power; authority gives power direction and...
View ArticleIs Your Weakest Twitter Link Your Strongest Link
TweetConventional thinking would have us believe weakness is a vice. But that’s exactly what you want in social media campaigns. Weakness is to your advantage. How is that so, you might ask? The proof...
View ArticleClik here to view.
Surprising Truth About Blogger Relations Revealed
TweetWhy does blogger relations fail? Simply, people don’t plan well. That’s an important fact to remember. So what do you need to do? First, planning brings focus, purpose, relevance and context to...
View ArticleClik here to view.
Native Advertising: An Interview with Roger Wu
TweetAt the beginning of 2014 there was a lot of buzz about native advertising, some touting this year as the year for sponsored content. To kick of Native Advertising Awareness Month, I want to begin...
View ArticleClik here to view.
#NativeAdvertising Tips for Brands Looking to Change the Conversation
TweetNative advertising isn’t new. It’s been a communication tool that dates back at least a century. In this part of my interview with Roger Wu, we focus on the three points every brand should...
View ArticleClik here to view.
Making Native Advertising Work for Your Digital PR Strategy
TweetIn the cable television series, Mad Men, the advertising lead executive, Don Draper, will challenge clients complaining about their brand’s image. When a client has a particularly thorny issue, or...
View ArticleClik here to view.
Are You Committing this Digital PR Sin
TweetIf your company turns PR on and off like a water spigot, it’s hurting the brand and bottom line. As other professionals have said, “this fairy-tale belief has outright killed more than a few...
View Article