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20 Rules to Make Brainstorming Meetings More Productive

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  1. Reserve judgement on all ideas people present.
  2. Keep generating ideas throughout the brainstorming session.
  3. Find a large space with plenty of space to capture ideas.
  4. Stand up. This is no sit-down meeting.
  5. Have a whiteboard, chalkboard, flipchart, anything that folks can use to capture ideas quickly.
  6. Choose the right people.
  7. The people who brainstorm should not be the people making the final decision.
  8. Communicate and stress the value of the participants joining the brainstorming session.
  9. Follow the two pizza rule. Your brainstorming team should not excced 6 to 8 people.
  10. Frame the brainstorming question to maximize creative response.
  11. Fill the brainstorming eoom with swag that will stimulate discussion.
  12. Do a warm up excerise to promote creative thinking.
  13. Remember, there are no bad ideas.
  14. Remove the most obvious solutions from the onset.
  15. Build on ideas during the brainstorming session.
  16. Make sure everyone has a writing utinsel and something to write on.
  17. Use mind mapping.
  18. Plan on a hour, no more. This is an exhausting process.
  19. Throw out surprising and provocative prompts.
  20. Have participants vote for their favorite ideas in categories.

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