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Meeting the Right People through Social Media
TweetMy Note: I’m pleased to introduce a very smart and savvy star on the near horizon. Christina Grehlinger was reaching through Twitter to connect with other professionals for a school project. In...
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Hacking Media Relations Won’t Work, Here’s Why
TweetMy conversation started last week with a CEO of an LA-based vitamin company that makes a supplement to enhance cognition. He said, “I want to hack the media relations process because agencies have...
View ArticleHow Should You Outsource Content Marketing
TweetWIll Hoekenga on Convince & Convert says companies should keep content marketing in house. On the surface that sounds like a great idea, and he gives some valid point to support his assertion....
View ArticleBlogging Matures On Same Path As Publishing
TweetWhat was, is again. The past has and is repeating itself with blogging — and this is surprising? Late in April, Arik Hanson reported the age of the independent PR blogger is in decline and cited...
View ArticleConverseon Study: Keep Positive in Social Networks, Yes in Damage Control too
TweetDuncan Alney, CEO of Indianapolis-based social marketing agency Firebelly, reacted to eMarketer’s report “Social Networkers Keep Brand Interactions Positive.” He gives us fair warning: Plan for...
View ArticleInstagram: Photos Speak Louder Than Words
TweetI couldn’t stop smiling as I wrote about Instagram, a mobile photo sharing application. Aside from Instagram’s own platform, photos can also be pushed to Twitter, Facebook, Tumblr, and Flickr....
View ArticleANNOUNCEMENT: Now Writing for Relevance
TweetTo my readers, I will continue writing for Socially Relevant, but there’s big news today. I have been asked to write for Relevance, a new online magazine for the digital communication industry....
View ArticleGive Your Inbound Marketing an Interactive Boost with Prezi
TweetNothing is worse than sitting through a presentation, staring at the same five plain slides over and over again. Of course, nobody wants their clients or consumers to have to go through the same...
View ArticleHow to Make A Logo Better: The secret “they” don’t tell you
TweetSymbols are magnets for meaning, and they have the power to shape our thoughts and behaviors just as words and labels do. They fulfill this feat by preparing us for particular thoughts and...
View ArticleHow to Make Your Brand Successful Using Instagram
TweetI have mentioned earlier about how Instagram has been used lately and how wonderful this photo-sharing application is. There are many brands, which have become successful and have expanded their...
View Article3 Twitter Best Practices to Grow Your Business
TweetHave you read or listened to a “social media guru” gush about the wonders of Twitter? How it is the social media tool that will rain manna and money from the sky? I’ve heard less experienced...
View ArticleThis Is The Best Marketing Advice You’ll Receive for July 4th
TweetA lot of marketers will tell you to capitalize on holidays to connect with clients or show your company’s personality. I’ve even given this advice before. But I’m taking all of that back. I’ve...
View ArticleUsing Face-to-Face Communication in the Age of Social Media
TweetSocial media is a key factor in business’ media outreach efforts and marketing strategies. In the “Age of Social Media” – as I like to call it – being fluent with different types of social media...
View ArticleMarketing Failures: What would make your plan fail
TweetRecently, I read The 10 Biggest Social Media Marketing Fails of 2013. All of us know that there are some good and successful marketing plans out there, while there are also some failures in...
View ArticleBulletproof Your Marketing From Disruption by Not Growing Weary of Doing Good
TweetA colleague of mine will be giving a talk about agile marketing at a local conference of marketers. In an brief interview he claims a brand’s “current approach to marketing could make them...
View ArticleHow to Write A Winning Pitch
TweetBeing great at what you do is all about mastering the fundamentals first. For public relations it’s no different. It’s upon these basic building blocks your professionalism rests, especially as...
View ArticleHow Web Appearance Works – Why a nice web design is more attractive
Tweet As I have started the HubSpot Inbound Certification, I learned that a user-friendly web or blog appearance is important. Well, it is the nature of humans that we love looking at something nice,...
View ArticlePower of Promotion: The Instagram Lifestyle
Tweet“Imagine the life I could have in a dress like this.” This is the thought that crosses the minds of women everywhere when shopping for things we don’t need on a sunny Saturday afternoon. BuzzFeed...
View ArticlePower of Promotion: The Instagram Lifestyle
Tweet“Imagine the life I could have in a dress like this.” This is the thought that crosses the minds of women everywhere when shopping for things we don’t need on a sunny Saturday afternoon. BuzzFeed...
View ArticleWhat Do Content Marketers, Monty Python And Press Releases Have In Common
TweetMarketing professionals never stop surprising. In one post, someone declares “the press release is dead,” and another shouts, “it’s not dead yet.” This back and forth reminds me a scene from Monty...
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