Put Your Brand at the Center of Growth With A Targeted Media Strategy
TweetRead any number of content marketing blogs and you […]
View ArticlePutting the Marketing Funnel into Perspective
TweetIf you have been in business for any length of tim […]
View ArticleIt’s Not You, It’s Me (but really it’s both of us)
TweetqAs the digital landscape continues to evolve, the […]
View ArticleHow to Screw Your Brand Out of a Public Relations Opportunity
TweetIn the opening scenes of Quentin Tarantino’s Inglorious Basterds, the Nazi German Colonel Hans Landa, played by Christoph Waltz, has a conversation with Perrier LaPadite, played by Denis Ménochet....
View ArticleThe Sexier Side of Inbound Marketing Isn’t What You Think
TweetThe practice of making pinups dates back to at least the 1890’s, but I would argue the idea has been around for as long as man has admired the woman’s figure and captured it in painting or pen and...
View ArticleWhat PR Tactic Rests on Two Important Words
TweetIn the latest JayToday episode, content marketing professional and speaker, Jay Baer, tells us about his experience in Kansas after Budget disappointed him. He says “I’m sorry” are the two words...
View ArticleThe Value of Vine: Six Seconds of Fame
TweetIn my last post I discussed the ever-evolving worlds of advertising, marketing and social media. Enter Vine, the mobile service that lets you create and share short looping videos. The videos are...
View ArticleOptimize Your Social Strategy: The 360-Degree Approach
TweetConsumers hate being interrupted in their day-to-day. Forcing consumers to close a popup window, watch a commercial, or read an advertisement is no longer the best marketing strategy. Brands have...
View ArticleImprove Your Relationship with Journalists and Influencers in One Easy Step
TweetEarlier this week, I interviewed with a publication geared toward content marketers and public relations professionals. Our conversation revolved around some of the best practices and tips I could...
View ArticleHow To Not Die on The Vine
TweetInterested in all things digital? Hopefully my last post about Vine grabbed your attention about evolving your personal or professional brand (or perhaps both!). Let’s back track a little a bit...
View ArticleThe (Un)-Digital Marketing Predictions for 2015
TweetThis year has been an eye-opening one, indeed, and next year is sure to be the same. Why? Well, it’s simple really. For a short time this year, I unplugged from the net, from Facebook, Twitter and...
View ArticleWrite Press Releases Journalists Will Love (Even if You’ve Never Written One...
TweetAs a former journalist, I’ve read my fair share of bad press releases. Many of them were bad because the content was promotional and failed to serve my need to write a story. Other times they were...
View ArticleHow to Communicate Effectively with Journalists and Earn Media Coverage You...
TweetMuch is shared online about the benefits of earned media for content marketing. So, I’m not going to write about content marketing at all. Period. Instead, let’s tackle media relations for what it...
View ArticleBest Practice Tips for Categorizing and Tagging Your Blog Content
TweetCategories and tags are used to organize content on your blog. Think of categories as the table of contents and tags as the index of your blog. A table of contents leads to broad chapters and...
View Article5 Helpful Tips Yoga Has Taught Me About Communication
TweetCommunication is an essential tool in the workplace and in life yet its value is often overlooked. According to PR Daily, Harvard Business Review subscribers recently rated the ability to...
View Article[Episode 1] A Conversation on Social Selling and Advocacy with Neal Schaffer
TweetIn a recent post, Neal Schaffer writes, “Whether it’s influencers, brand advocates, or employee advocates, advocacy allows you to scale, and generate brand awareness in networks you’re not...
View ArticleUsing the Water Spigot Strategy for Public Relations Is a Bad Idea
Early this week, I ran into a business owner of mine whose company is picking up some exciting clients and an award nomination. At first, during our conversation, I thought “this guy is lucky to have...
View Article[Episode 2] How Should We Engage Employees as Brand Advocates
You might think a sales team would be the most obvious employees to tap for advocacy marketing within a company, but Mark Schaefer says that group of people tends to be less motivated, and arguably not...
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